Babe Hair Extensions Rebrand

In 2024, I was given the opportunity to reimagine the branding for Babe Hair Extensions. While the brand chose to retain its existing logo, I took the initiative to refine and enhance it, resulting in a more polished and cohesive look. The previous branding lacked the vibrancy and refinement needed to connect with the target audience, appearing outdated and lacking energy. To address this, I executed a comprehensive brand overhaul, introducing a dynamic new color palette, an elegant script font, and a refreshed visual aesthetic. These updates infused the brand with a youthful, modern appeal, elevating its presence and creating a fresh, exciting identity that better reflects its values and market positioning.

Beauty Industry Group Inc. | 2024

Presented below is the original rebrand I created, reflecting the initial design direction.

Please note that certain elements may have been refined or modified post-launch to incorporate stakeholder input.

Rebrand Transformations

Babe Hair Extensions Branding Overview

Brand Profile Summary

Refreshed Visual Identity Mockups

Rebrand Photography

As part of the Babe Hair Extensions rebrand, I contributed to the creative direction and visual concept development for the brand's photoshoot. Collaborating with a talented team, I helped align the photography with the refreshed brand identity by ensuring consistency in styling, color palette, and overall aesthetic. Additionally, I retouched photos to enhance quality and refine colors, complementing the brand's vibrant new look. While I didn’t fully orchestrate the shoot, my role focused on translating the rebrand’s vision into compelling visual content.

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