FOREVER Iconography

As part of FOREVER’s comprehensive rebranding initiative, I spearheaded the design of a cohesive set of modern, clean icons that seamlessly align with the refreshed visual identity. These custom-designed icons were crafted to enhance brand consistency and user experience across a wide range of platforms, including the FOREVER website, mobile app, client-facing emails, and other key digital touchpoints. The icons were strategically implemented to create a unified, visually appealing design language that resonates with the brand’s target audience, ensuring clarity and ease of navigation across all digital interfaces.

FOREVER.com | 2022

Website Icons

Iconography used on Design & Print landing page and Envelope Addressing modal

Iconography featured on website deal cards

Iconography used on the Refer-A-Friend landing page

Refer a Friend marketing materials feature the new icons as well. Refer a Friend is an incentivized opportunity for clients to share FOREVER with potential new clients to earn money towards their future purchases. Potential new clients receive money as well. This incentive is a win, win. Clients/potential clients receive emails that notify them of these earnings. I have continued the iconography throughout the header graphics of these emails as well.

Refer-A-Friend Email Icons

Iconography used in Refer-A-Friend email notifications

Mobile App Icons

Iconography featured in Mobile App Onboarding & Setup

Mini-Catalog Icons

Iconography featured in FOREVER Mini-Catalog

Events Logos

Iconography featured in FOREVER Virtual Events Logos

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