Tools Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Industry Beauty & Wellness
Industry Beauty & Wellness
To help Babe Hair Extensions reconnect with its youthful, beauty-conscious audience, I led a visual rebrand that modernized and unified the brand’s identity. This included refining the logo, introducing a vibrant new color palette, and applying a fresh aesthetic across both print and digital materials. I redesigned key assets such as the product catalog and educational flyers, and developed cohesive digital content including paid ads and social graphics. The updated visuals brought consistency across channels and significantly elevated the brand’s overall presence.
Presented below is the original rebrand I created, reflecting the initial design direction.
Please note that certain elements may have been refined or modified post-launch.
Babe Hair Extensions Branding Overview
Babe Hair Extensions Brand Book 2024
Click on page corners to browse through booklet
Babe Hair Extensions Product Catalog 2024
Click on page corners to browse through catalog
Certification Program Marketing Sheets & Course Certificates
Babe Hair Extensions offers a variety of certification courses in different extension methods, designed to help stylists expand their skills. By completing these courses, stylists can enhance their services, boost client satisfaction, and increase their earning potential.
Product Information Marketing Sheets
Salon Mirror Marketing Decals
Hair Extensions Product Packaging
This eco-conscious packaging combines bold colors, method-specific color-coding, and modern, space-saving designs for a perfect blend of style and function. Crafted with sustainable materials, it simplifies organization while prioritizing environmental responsibility.
Pre-photoshoot mockups created to preview packaging designs before printing:
Lifecycle Email Series
Social Media Graphics
Beauty Launchpad Winner Announcement Campaign
2024 Beauty Launchpad Reader's Choice Winner - Babe Hair Extensions
Presentation Template
