Tools Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Microsoft PowerPoint
Industry Beauty & Wellness
Industry Beauty & Wellness
In 2024, I led the visual rebrand of Babe Hair Extensions, transforming the brand into a bold, Barbiecore-inspired identity designed to resonate with a younger, beauty-conscious audience. The refreshed design system introduced a refined logo, vibrant color palette, updated typography, and cohesive visual standards that were carried across packaging, print collateral, paid advertising, email marketing, social media, and other digital experiences.
Following a shift in brand stakeholders in 2025, the creative direction evolved to better support Babe's long-term positioning. Building on the foundation established during the previous rebrand, I helped transition the identity into a more authentic, down-to-earth aesthetic defined by soft ivory tones, natural textures, and a more curated color palette that balanced warmth, trend-forward appeal, and everyday accessibility. I updated the brand system and marketing assets across every customer touchpoint, ensuring a cohesive experience as the brand evolved.
Brand Evolution
Brand Overview & Guidelines
Babe Hair Extensions Product Catalog
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Packaging Design
This eco-conscious packaging combines bold colors, method-specific color-coding, and modern, space-saving designs for a perfect blend of style and function. Crafted with sustainable materials, it simplifies organization while prioritizing environmental responsibility.
Social Media & Digital Ads
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Marketing Emails
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Brand PowerPoint Template
Physical Brand Applications
