Babe Hair Extensions Rebrand

Beauty Industry Group Inc. | 2024

Branding · Print Design · Packaging · Social Media · Marketing

Tools Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Industry Beauty & Wellness

Problem Babe Hair Extensions’ brand had grown outdated and lacked the vibrancy needed to resonate with its youthful, beauty-savvy audience. The visual identity no longer reflected the company’s evolving values or competitive position, and inconsistencies across print and digital marketing materials diluted brand impact.

Solution I led a comprehensive rebrand, refining the logo and introducing a dynamic color palette paired with a fresh, modern aesthetic to revitalize the brand. I redesigned key assets including the product catalog and educational flyers, and created cohesive digital content such as paid ads and social media graphics. These efforts established consistency across platforms and significantly elevated Babe Hair Extensions’ visual presence and overall brand experience.

Presented below is the original rebrand I created, reflecting the initial design direction.

Please note that certain elements may have been refined or modified post-launch.

Babe Hair Extensions Branding Overview

Babe Hair Extensions Brand Book 2024

Babe Hair Extensions Product Catalog 2024

Certification Program Marketing Sheets & Course Certificates

Babe Hair Extensions offers a variety of certification courses in different extension methods, designed to help stylists expand their skills. By completing these courses, stylists can enhance their services, boost client satisfaction, and increase their earning potential.

Product Information Marketing Sheets

Salon Mirror Marketing Decals

Hair Extensions Product Packaging

This eco-conscious packaging combines bold colors, method-specific color-coding, and modern, space-saving designs for a perfect blend of style and function. Crafted with sustainable materials, it simplifies organization while prioritizing environmental responsibility.