Tools Adobe Illustrator, Adobe Photoshop
Industry Technology, SaaS, eCommerce, Direct Sales (B2B & B2C)
Industry Technology, SaaS, eCommerce, Direct Sales (B2B & B2C)
Problem During FOREVER’s 2022 rebrand, the company needed a fresh, cohesive set of illustrations and icons to support its updated visual identity. Existing assets were inconsistent and lacked alignment with the new brand style, creating a disjointed user experience across digital platforms and marketing materials.
Solution I designed a custom suite of illustrations and clean, modern icons that paired with FOREVER’s refreshed aesthetic and usability goals. These assets were implemented across the website, mobile app, client emails, and social media, helping communicate technical services—like digitization—in a friendly, on-brand way. The result was a unified design language that elevated the digital experience and reinforced brand consistency.
Digitization Illustrations
Digitization Motion Graphics
FOREVER Digitization Overview GIF
FOREVER Box – Animated Promotional Video
Digitization Landing Page
User Interface Designs
Iconography used on the FOREVER mobile app landing page, Design & Print landing page, and Envelope Addressing modal.
Refer-A-Friend Incentive Program
Iconography used in Refer-A-Friend email notifications and landing page, as well as website deal cards.
The Refer-A-Friend incentive program encourages clients to share FOREVER with others by offering mutual rewards—existing clients earn credit toward future purchases, while new clients receive a discount. I extended the updated iconography into this campaign, incorporating custom icons into the landing page, website deal cards, and the header graphics of email notifications to maintain brand consistency and enhance visual engagement across all assets.
Mobile Application Onboarding
Iconography featured in Mobile App Onboarding & Setup
Events Logos
Iconography featured in FOREVER Virtual Events Logos
