Babe Hair - Design Refresh

As part of Babe Hair Extensions' comprehensive brand refresh, I was entrusted with updating both print and digital marketing materials to align with their new visual identity. For the print redesign, I revitalized key assets such as the product catalog, hair extension education course flyers, and various other collateral, ensuring a cohesive and visually striking representation of the refreshed brand. On the digital side, I reimagined paid advertisements, crafted engaging social media graphics, and developed other digital assets that captivated audiences while maintaining brand consistency across platforms. This approach reinforced Babe Hair Extensions' identity and elevated their presence across all channels.

Beauty Industry Group Inc. | 2024

Displayed below are the original designs I developed, showcasing the initial creative direction.

Please note that some elements may have been refined or adjusted post-launch to align with stakeholder input.

Babe Hair Extensions Product Catalog 2024

Certification Program Marketing Sheets

Product Information Marketing Sheets

Salon Mirror Marketing Decals

Extensions Product Packaging

This eco-conscious packaging combines bold colors, method-specific color-coding, and modern, space-saving designs for a perfect blend of style and functionality. Crafted with sustainable materials, it simplifies organization while prioritizing environmental responsibility.

To celebrate the launch of the Ideal Hybrid Weft 14-inch extensions, we designed a sleek, limited-edition box with a striking gradient that reflects the product's premium quality and modern style.