Tools Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
Industry Accounting & Finance
Industry Accounting & Finance
Hellbender Bookkeeping is a Pennsylvania-based bookkeeping and payroll service supporting small businesses, non-profits, and creative professionals. For this project, I developed a complete brand identity that makes financial services feel trustworthy and professional while remaining approachable for clients who may feel overwhelmed by numbers.
The identity centers on the Hellbender salamander, a resilient Pennsylvania native, paired with a keystone shape to reflect the brand’s regional roots and symbolize stability and support. The visual system was applied across printed marketing materials, advertisements, and social media graphics, creating a cohesive brand that embodies Hellbender’s calm, clear, and honest approach to helping clients stay organized and confident with their finances.
Hellbender Bookkeeping Brand Guidelines Booklet
Click on page corners to browse through booklet
